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The DSO Project

About Us

The DSO Project is the first and most exclusive DSO accelerator. It has been created to serve an exclusive cohort of dental entrepreneurs poised to rapidly build their business into a premium DSO.

Our goal is to help dentists start, grow, and successfully exit their DSO. We help dental entrepreneurs develop their mission & strategy, improve and scale operations, build a management team, provide financing options, implement a world-class marketing program, develop HR processes and procedures, and generally navigate all the details of scaling a DSO.


Our mission is to accelerate the careers of the most promising entrepreneurs in dentistry by carefully curating small batches of DSO Founders to achieve 10X results in their personal and professional lives.


Our vision is to be the most exclusive and successful tribe of DSO entrepreneurs in the world. We measure our success by achieving 10X growth in relation to the following key performance indicators:
•  clinical quality
•  patient and team member satisfaction
•  EBITDA generation
•  number of locations
•  personal happiness and work-life balance
•  achieving liquidity and financial independence
•  paying it forward

The DSO Project was founded by Dr Jeromy Dixson. To learn more about Dr Dixson, click here.

Ian McNickle, MBA joined Dr Dixson in 2018 to bring additional expertise to The DSO Project in the areas of strategy, management, marketing and operations. To learn more about Ian, click here.


Are you energized and ready to begin your journey?
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